Created Retail Store from ground up
Managed full development: from concept, planning, design, buildout, product sourcing, to launch
natural •handmade
I created Sage Naturalceuticals to provide hard to find natural beauty products for customers in the Atlanta area. It started as a brick and mortar store but within the first year had expanded to include an e-commerce store.
signage •buildout
I managed the design and production of all aspects of buildout including signage, fixtures and contractors.
managed deliverables:
•exterior and interior signs
•fixture design and fit
•contractor management
•merchandising
products •systems
Products were sourced from vendors that adhered to natural, organic, and sustainability standards.
I researched and implemented all systems.
•point of sale system (POS)
•cashier hardware
•sound system
•lighting system
design
Earth tones of chocolate, soft whites, cool blues, and brushed aluminum were combined for a spa-like effect.
interior specifications:
•barn door closure
•porcelain floor tiles
•custom cash wrap
•floating shelves
•decorative display wall
•Apple iMac POS system
color inspiration
“You should have an online store”
By year two of business, I launched an e-commerce store which opened business up to a broader audience.
My roles in the online store included:
•design
•information architecture
•art direction
•product manager
•back end
Results:
produced $200,000 in additional sales the first year